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We bring people together through active lifestyle initiatives, Sport, Fitness & Wellbeing programs that inspire healthier lifestyles, build confidence, and strengthen communities. Whether you're participating in community fitness programs, volunteering, or supporting our work, you're helping us create lasting opportunities for people of all ages through health education.
Haja oversees Countdown's day-to-day admin and programme coordination, ensuring that every activity related to community fitness programs runs smoothly while supporting the team's mission to promote health education and improve community health and wellbeing through active lifestyle initiatives.
Countdown Community Health & Wellbeing was born from a shared passion for community, friendship, and giving back.
For many years, DJ Ish and DJ Little worked together as DJs and business partners, utilizing their platform to entertain communities across London while raising funds for charities close to their hearts. Their annual birthday celebrations transformed into fundraising events, with proceeds benefiting organisations including Breast Cancer UK, Prostate Cancer UK, and youth charities in both the UK and Sierra Leone.
The inspiration for Countdown stemmed from personal experience. After a cardiac health scare in 2015, DJ Ish became determined to prioritize his own wellbeing and inspire others to adopt an active lifestyle. He embraced regular exercise, healthier living, and charity fundraising through events ranging from 5K races to marathons. Following his health challenges, DJ Little joined this journey, sharing the same commitment to enhancing health and wellbeing through community fitness programs.
Together, they recognized that many individuals wished to become more active but often lacked the confidence, support, or opportunity to begin. In response, they launched Countdown Community Health & Wellbeing, establishing free, welcoming fitness sessions where everyone, regardless of age or ability, could participate. What started as a small initiative has blossomed into a thriving community movement, featuring weekly exercise classes, walking and running groups, parkruns, and wellbeing activities that bring people together each week.
Their flagship Countdown Community Fun Run 5K inspired hundreds to get active, eventually evolving into the annual Countdown Community Sports Day—now one of the organization’s largest events. Alongside promoting physical activity, Countdown also provides health education sessions, inspirational testimonies, and educational talks delivered by healthcare professionals and specialist guest speakers, covering vital topics such as cancer awareness, menopause, nutrition, and healthy lifestyles.
Today, Countdown continues to expand with a vision of creating a permanent community wellbeing hub where individuals can access fitness programs, mentoring, health education, and community support throughout the week.
Everything we do is driven by one simple belief: We Earn To Give Back!
Through fitness, fun, and family, we're helping people lead healthier lives while building stronger, more connected communities.
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Group selfie with smiling people outdoors.